It has just been announced that the Royal Bank of Scotland Group has chosen Lida to lead its CRM strategy and major creative work.
Lida, the M&C Saatchi Digital and Direct Agency was already working with the RBS Group on its direct marketing
Any business hoping to succeed needs to concentrate on improving relationships with its customers.
Some larger businesses have Enterprise Project Management teams (EPM) as well as Customer Relationship Management teams (CRM). It is essential
Choosing the best CRM or customer relationship management software can be pivotal to the success or failure of any business. Until quite recently CRM systems were prohibitively expensive and as a result were out of reach for small businesses.
It is difficult to predict exactly where CRM systems are heading this year but here are a few thoughts.
Firstly, it is becoming clear that small business CRMs will continue to increase their share of the CRM market.
Affordable CRM systems as